Couple’s Entrepreneurship: Who Loves Me Follows Me

By mobilizing the theoretical field of decision-making and empirical study 15 cases, this article highlights analyzes recurrence conjugal interactions leading to decision undertake as a couple. The results show that spouse who initiates project becomes ‘leader’, while other positions himself, more or less voluntarily, ‘follower’. This configuration induces renunciation on part follower, follower remains, still today, overwhelmingly woman. discussion considers potential impact specific process future governance company, in terms distribution roles powers, satisfaction spouses, but also choice partner. movement reflexive cursor period prior copreneurial installation enriches research, almost unexplored, couple, opens way problems copreneurship through innovative prism events have occurred before its implementation offers practitioners new keys understanding complex dynamics within which they evolve.